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  • Więcej publikacji, większe zasięgi, czyli UŁ w mediach w 2023

Więcej publikacji, większe zasięgi, czyli UŁ w mediach w 2023

Over the past year, information about the University of Lodz and the scientific and research activities of its employees has reached 1 billion 182 million readers, viewers, listeners and Internet users in Poland and around the world. They were included in 58,537 publications, the advertising equivalent of which amounted to PLN 288.4 million! It should be underlined that we have managed to considerably increase all the parameters listed here compared to 2022.

Prof. Jarosław Kita
Prof. Joanna Wibig
Briefing during one of the University of Lodz Press Breakfasts
Dr Maciej Onasz
Prof. Piotr Krajewski
Press briefing on the FinTech postgraduate studies
Prof. Dorota Merecz-Kot
Dr Damian Kasprzyk
Final gala of the competition for the Award of the First Rector of the University of Lodz, Professor Tadeusz Kotarbiński
Prof. Philippe Kok
Press briefing on the new study programme, i.e. AML
Dr Dominika Kaczorowska-Spychalska with Iwona Ptaszek Zielińska and Natalia Naworska from the University of Lodz Press Office

The University of Lodz experts in the media in 2023

The group of the University of Lodz researchers who were already very active in the media, including: Prof. Piotr Szukalski (Faculty of Economics and Sociology), Dr Tomasz Lachowski, Dr Mateusz Piątkowski (both from the Faculty of Law and Administration), Dr Dominika Kaczorowska-Spychalska and Dr Artur Modliński (both from the Faculty of Management), Prof. Paweł Kowalczyk (Faculty of Physics and Applied Informatics) or ecohydrologists from the Faculty of Biology and Environmental Protection in 2023 was joined by:

and many, many other scientists, representing virtually all faculties of the University of Lodz.

We would like to thank everyone for their cooperation and encourage other scientists to contact the University of Lodz Press Office and the Communications and PR Centre, and to share their potential with the external environment in 2024. The University of Lodz Press Breakfasts may certainly be a good opportunity for this.

About the university and science over coffee

The University of Lodz Press Breakfasts is a project aiming at establishing and maintaining relations between the media and the University of Lodz which was initiated in December 2022. During regular meetings of scientists, doctoral students and students with journalists, we present the expert knowledge of researchers from the University of Lodz and discuss topics from the university life. It is primarily a time for conversation, spontaneous exchange of opinions and sharing ideas, as well as building a network of mutual contacts.   

In 2023, we organised eight University of Lodz Press Breakfasts – experts from the University of Lodz, who are interviewed by journalists, are invited to each meeting. Press breakfasts take place in a relaxed atmosphere in one of the restaurants in Lodz, the space of which allows many journalists to talk freely with the university experts.

During Press Breakfasts, scientists get to know journalists personally, which makes them more willing to cooperate with them in the future and the group of the University of Lodz researchers open to the media is constantly growing. In turn, journalists interested in the expert knowledge of scientists use the contacts they have established with them for subsequent publications. We would like to thank both scientists and journalists participating in the University of Lodz Press Breakfasts last year and we would like to invite you to take part in more meetings in 2024.

The University of Lodz Press Breakfasts are among the projects awarded during the 35th jubilee conference of the PR and Promotion of Polish Universities Association "PRom" in Zielona Góra in 2023. University of Lodz has won the award in the media relations category.

The most media savvy University of Lodz events in 2023 

The past year has been full of numerous events, conferences and other events organised by the faculties and units of the University of Lodz, which we, as the Press Office of the Communications and PR Centre, tried to interest journalists in. This was best achieved in the following cases:

In terms of media, 2023 was a very good year for the University of Lodz. We hope that the year 2024 will be even better in this respect, which we wish to all those involved in this form of research promotion. May it be full of their own and the university's scientific and teaching successes. Once again, we would like to thank you for your activity and we encourage you to cooperate with the Communications and PR Centre of the University of Lodz and the Press Office of the University of Lodz.

Source: Communications and PR Centre, University of Lodz 
Numerical data: IMM (Media Monitoring Institute)
Photos: Bartosz Kałużny, Maciej Andrzejewski (Communications and PR Centre, University of Lodz)